World Exclusive: Following the acquisition of Saeco (and Gaggia) by Philips Group in mid 2009, we have been wondering how long it would be before Philips stamps its brand on the Saeco line up.
“In brand strategy all options are open,” said Vidya Sagar Gannamari, Philips’ product manager—beverages in Appliance Magazine recently. “We know that the Italian reputation for coffee is very strong; but the current Philips models, based on redesigned De’longhi hardware, already sell very well in Germany too. Saeco currently manufactures in Italy and Romania (in this product category European manufacturing is important).”
Also important, he says, is the cooperative relationship between Saeco and Lavazzo in the capsule coffeemaker market, and he said this successful relationship “will surely be continued.” Saeco’s Gaggia brand, strong in Italy and the UK, will be a part of future strategy as well.
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Its great to see a good brand such as Saeco being expertly managed by a great company. Since Philips acquired the Saeco brand it has taken positive steps into regaining market leading position through the improvement to the product line which we believe will alleviate some of the confusion and overlap in the previous ranging.
Rumoured changes forthcoming in the new Saeco Philips line up will include:
Entry Level: Philips Saeco Xsmall, Philips Saeco Espresso Italiano Rapid and Digital, Philips Saeco Odea Go V2, Philips Saeco Odea Giro Plus and Philips Saeco Odea Giro Cappuccino
Mid Range: Philips Saeco Incanto Deluxe, Philips Saeco Talea Giro Plus, Philips Saeco Syntia, Philips Saeco Saeco Syntia Focus and Syntia Cappuccino,
Premium Range: Philips Saeco Talea Touch Plus with 800ml Milk Island, Philips Saeco Xelsis
Professional Range: Saeco Royal Cappuccino and Saeco Royal Professional.
It is still unclear exactly what Philips intends to do with the Gaggia Brand (Owned by Saeco) here in Australia since they took back distribution in February this year from Shriro. The Gaggia range, which are repackaged Saeco machines, compete directly against the Saeco range for shelf space in major retailers across the country. We suspect that at some stage these may disappear off the big box retailers shelves and may be used to support the smaller specialty resellers – stay tuned.
About the Author: Paul Ballardin is the Founder of Coffee Shrine, Australia’s premier national coffee machine and supplies specialist.
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Fri, 18 May 2012 07:00:23 PDT
Not the actual cleaning supplies you'll need to clean your coffee maker.
This is a guest post by Jeremy Godfrey. Learn more about how you can guest post for Daily Shot Of Coffee.
The coffee maker is a wonderful appliance for saving time and money. Most machines that are available have a pre-program button that allows you to set the time you want the coffee ready. Now in the morning you can...
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[Click here to to view this content at Broadsheet Melbourne.]
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[Click here to to view this content at Broadsheet Melbourne.]
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[Click here to to view this content at Broadsheet Melbourne.]
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[Click here to to view this content at Broadsheet Melbourne.]
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Norm step out of their Scandinavian grandfathers’ shadows with a contemporary collection inspired by driftwood.
[Click here to to view this content at Broadsheet Melbourne.]
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The Cider House Rules
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[Click here to to view this content at Broadsheet Melbourne.]
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Just up from Palais Royal and the Louvre, this bright little cafe served me a stunning, thick, creamy macchiato to go. With amazing coffee hard to find in Paris, I'll definitely be making a beeline for this cafe again, and will make the time to take a seat and grab a cake too. Shame I was on the go!!
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Can I have a drum roll please.
And the winner of the coffee from Coffee Responsibly is…
Cameron
Cameron, keep an eye on your email inbox. I’m shooting you an email shortly.
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Tags: Coffee Machine, Coffee Machines, espresso machines, Phillips Saeco, Phillips Saeco Xelsis, Phillips Saeco Xelsis Coffee Machine, Phillips Saeco Xelsis Saecos, saeco, Saeco Syntia, Saeco Syntia Coffee Machine, Saeco Xelsis, SAeco Xelsis Coffee Machine
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