We have written previously about what a stellar job we think Philips have done since they acquired Gaggia parent, Saeco in late 2009 with the rationalisation and revitalisation of the Saeco and Gaggia line ups.
Now, Gaggia have bought the brand and channel management of Gaggia back in house, ending the management of the brand in Australia by Shriro Australia Pty Ltd.
This is being further demonstrated with a more professional approach to channel management and we expect that the big box retailers such as the Good Guys and Harvey Norman’s will be given a lot more love by Philips with a focus on the Saeco brand.
New resellers are now being appointed for the Gaggia brand and we are proud to announce that Coffee Shrine is now an Authorised Gaggia reseller. The addition of the Gaggia Coffee Machine line up to Coffee Shrine’s range of Fully Automatic Coffee Machines for the home, further cements its reputation as Australia’s Premier Coffee Machine Specialist.
For over 50 years Gaggia Coffee Machines have been filling coffee shops and homes throughout the world with the unmistakable and unique aroma of espresso coffee.
Gaggia Coffee Machines combine the respect associated with one of the best-known brands in the International coffee scene, with innovation and technological evolution. Coffee Shrine is proud to be an Official Gaggia Coffee Machine Reseller.
Related Posts: Saeco Rebranded