Coffee Beans are one of the worlds largest traded commodities
There is a lot of noise on the web and in the social networks regarding Fairtrade Fortnight, but not everyone agrees with the Fair Trade philosophy.
For the record we are not taking sides and believe that anything which gets people talking and activat in improving living conditions for poorer coffee producers is a positive thing.
Managing Director of Brisbane based Di Bella Coffee, Phillip Di Bella, has launched a scathing attack on the Fair Trade movement to coincide with Fairtrade Fortnight.
Mr Di Bella was quoted in Foodweek as saying “Fair trade is just a marketing ploy which taps into the guilty conscience of the wealthy countries” and that “Fair Trade keeps third world populations from developing forms of modern economic activity that might help them climb out of their situation.
Most importantly a no-holds-barred Mr Di Bella reasons that “The Fair Trade world breeds anonymity and mediocrity. Good, bad and ugly beans are all thrown in together. No farmer can rise to the top. No farmer is motivated to excel”
Supporting this claim is Coffeetruths Luca Giorgella, who says “don’t expect all Fair Trade coffee to be of the same quality. There is coffee and then there is good coffee. “
Di Bella has a particular interest in the Fair Trade debate due to his company’s own program Crop to Cup which is a direct buying philosophy and works with selected hand picked growers.
So what do we think? We think people should be kind to one another, take an interest in where the products you consume come from and rather than just follow the pack, support companies that are making a genuine effort to make the world a better place.
Our Brew-Ha PNG Purosa ‘A’ Fair Trade Organic Coffee is grown in the Eastern Highlands Province of New Guinea and is undoubtedly one of our best Brew-Ha Roasts.
Read the full article online at www.Foodweek.com.au
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Tags: fairtrade
(
Hi Paul, great blog!
This is Luca Giorgella from Espresso Italia. I just wanted to clarify that in my article on Fairtrade Coffee I am referring to the fact that Fair Trade coffee, like any other mass produce, is subject to difference in quality, regardless of the general label that has been attached to the product.
Fairtrade Fortnight Attacked by Brisbane Coffee Boss | Coffee News | Love Of Coffee | Australia’s Coffee Culture…
There is a lot of noise on the web and in the social networks regarding…
Fairtrade Fortnight Attacked by Brisbane Coffee Boss…
There is a lot of noise on the web and in the social networks regarding Fairtrade Fortnight, but not everyone agrees with the Fair Trade philosophy…….
Fairtrade Fortnight Attacked by Brisbane Coffee Boss | Coffee News | Love Of Coffee | Australia’s Coffee Culture…
There is a lot of noise on the web and in the social networks regarding Fairtrade fortnight, but not everyone agrees with the Fair Trade philosophy….
Fairtrade Fortnight Attacked by Brisbane Coffee Boss | Coffee News | Love Of Coffee | Australia’s Coffee Culture…
There is a lot of noise on the web and in the social networks regarding Fairtrade Fortnight, but not everyone agrees with the Fair Trade philosophy….